NC REALTOR® Phyllis Furr St. Clair and Edith Wilson win The Smart Move™ contest

NC REALTORS® is thrilled to announce Phyllis Furr St. Clair, NC REALTOR® and past president of Homes4NC, and her client, Edie Wilson of Charlotte, are the winners of The Smart Move™ contest. Edie’s entry was unanimously selected out of dozens of eligible entries by a neutral jury panel and was based on originality, creativity, storytelling, and demonstrating why working with an NC REALTOR® was a “smart move” for her. The prizes were awarded during a special ceremony at the NC REALTORS® 2016 Conference & Expo.

The Smart Move™ Contest Winner

Edie Wilson won $7,500 towards home remodeling, Phyllis won $2,500, and the Charlotte Regional REALTOR® Association (CRRA) won $2,000. The prizes were funded by a grant awarded by the National Association of REALTORS®. Both Edie and Phyllis’ prizes included a three-day/two-night stay at The Greenbrier during the 2016 Conference & Expo.

NC REALTORS® formally launched the consumer campaign, The Smart Move™, on July 15, 2016. Designed to encourage utilizing NC REALTORS® in the buying and selling process, the campaign highlights the added value REALTORS® bring to consumers and local communities, reinforcing the idea that NC REALTORS® are The Smart Move™. The campaign also promotes home ownership and the positive impact it has on families, communities, and the economy.

The Smart Move™ contest, which was arguably the highlight of the campaign to date, ran from July 15-August 15, 2016. Consumers who bought or purchased a home in North Carolina within the past 24 months and worked with an NC REALTOR® were encouraged to share their “smart move” story for a chance to win cash prizes. Entries were submitted online and reviewed by a neutral jury panel, consisting of corporate and non-profit leaders from across the state, representing Homes4NC, Lennar Homes, and WKZL/WKRR-FM among others.

A Big Win for REALTORS®, Future Homebuyers!

REALTOR® Action CenterOnce again the voices of REALTORS® were heard loud and clear on Capitol Hill, and we scored a big win for future homeowners!

Thanks to the more than 139,000 REALTORS®, or 15 percent of our members, across the nation, the Housing Opportunity through Modernization Act of 2016, or H.R. 3700, passed the U.S. Senate by unanimous consent, and was signed into law by President Obama on July 29, 2016.  This legislation:

  • Solves a number of concerns regarding FHA’s condo rules:
    • Reduces the FHA condo owner occupancy ratio to 35%, unless FHA takes alternative action within 90 days.
    • Directs FHA to streamline the condo re-certification process.
    • Provides more flexibility for mixed use buildings.
    • Mirrors the Federal Housing Finance Agency’s (FHFA) rules regarding private transfer fees for FHA condo lending.
  • Provides permanent authority for direct endorsement for approved lenders to approve Rural Housing Service (RHS) loans.
  • Makes reforms to federally assisted housing programs to streamline the programs.

On behalf of the NAR Leadership Team, we would like to thank you and your colleagues for this amazing grassroots effort and for all your support for this national Call for Action.  Our state and local association partners did a great job in leading the efforts to get the U.S. Senate to act on this critical legislation.

This victory was made possible by the collective efforts of the NATIONAL ASSOCIATION OF REALTORS®, and our state and local association partners. When REALTORS® speak in a single unified voice, Congress listens.

 

Learn more at realtoractioncenter.com. 

 

NC REALTORS® kicks off The Smart Move™ #iSpyABillboard contest

Have You Seen Me? The Smart Move #iSpyABillboard Contest

In conjunction with the main consumer-focused contest, which encourages new homeowners to share why working with an NC REALTOR® was a smart move, nearly 25 billboards advertising the contest are strategically located across the state. Now you can participate in this exciting campaign and win great prizes even if you aren’t a new homeowner. It’s easy!

To win, be the first consumer to find one of billboards, snap a pic, geotag the location, share on social with the hashtag #iSpyABillboard, and win! Prizes will be awarded to each person who locates each of the nearly 25 billboards first, resulting in nearly 25 winners. 

Contest runs from August 1 to August 31.

Disclaimer: Obey all traffic laws. Don’t take pictures while you’re driving—pull over first or let a passenger snap the shot. NC REALTORS® cannot be responsible for any damages caused by a failure to comply with the law.

NC REALTORS® launches The Smart Move™ contest

Contest will award $7,500 to one winning consumer for their “smart move” story

NC REALTORS® formally launches a new consumer campaign, The Smart Move™, on July 15, 2016. Designed to encourage utilizing NC REALTORS® in the buying and selling process, the campaign highlights the added value REALTORS® bring to consumers and local communities, reinforcing the idea that NC REALTORS® are The Smart Move™. The campaign also promotes home ownership and the positive impact it has on families, communities, and the economy.

A key component of the REALTOR® mission is to be advocates, partners, advisors, and neighbors for clients and their communities. REALTORS® believe clients’ success results in their success. With a revitalized focus on consumer outreach, as a result of new core standards mandated by the National Association of REALTORS® (NAR) for associations, the foundation for The Smart Move™ was born.

Funded in part by a consumer outreach grant awarded by NAR, campaign highlights include: new eye-catching creative; targeted messaging; informative content; robust social, digital, and media relations strategies; multimedia content; grassroots consumer interviews and insight; and an exciting statewide contest.

The Smart Move™ contest, which is arguably the highlight of the campaign, runs from July 15-August 15, 2016. Consumers who bought or purchased a home in North Carolina within the past 24 months and worked with an NC REALTOR® are encouraged to share their “smart move” story for a chance to win $7,500, which can be used towards a home remodeling project, and a weekend stay at The Greenbrier during NC REALTORS®’ annual Conference from September 9-11, 2016 . Additional monetary prizes are available for the winning consumer’s REALTOR® and the REALTOR®’s local association. Entries will be submitted online and reviewed by a neutral jury panel, consisting of corporate and non-profit leaders from across the state, representing Pearl Insurance, Homes4NC, Lennar Homes, and WKZL/WKRR-FM.

“We’re excited to launch The Smart Move™ campaign, as it highlights the added value REALTORS® bring to the real estate transaction,” stated Andrea Bushnell, Esq., CEO, NC REALTORS®. “This campaign celebrates NC REALTORS® who have innate qualities, an unrivaled knowledgebase, and a passion for really making a positive impact on the lives of their clients and local communities. Likewise, it rewards the successful partnership between NC REALTORS® and their clients.”

NC REALTORS® are The Smart Move

Turn to the security, experience and expertise of NC REALTORS. Its The Smart Move.

As REALTORS®, nothing is more important to us than our clients and communities. Their success is our success. We are their advocates, partners, advisors and neighbors. We are their NC REALTORS®.

Last year, the National Association of REALTORS® (NAR) mandated a new set of core standards for associations to meet, including an emphasis on consumer outreach. NC REALTORS® viewed this as an opportunity to rebrand and encourage our communities and clients to see us the same we view ourselves.

Whether a client is a first-time homebuyer or a downsizing empty nester, NC REALTORS® are The Smart Move™. Whether a business owner is opening her first bakery or expanding a Fortune 500 company, NC REALTORS® are The Smart Move™. Regardless of the real estate venture, NC REALTORS® have the professionalism, passion and know-how to help their clients make the best next step, whatever that may be.

Home ownership is also largely viewed as a smart move, and NC REALTORS® agree. Owning a home is good for the economy, it’s good for communities and it’s great for families.

And so, The Smart Move™ campaign was born. Funded in part by an NAR consumer outreach grant, campaign highlights include: new eye-catching creative; targeted messaging; robust social, digital and media relations strategies; multimedia content; grassroots consumer interviews and insight; and an exciting statewide contest.

The campaign is designed to inform and educate all audiences on the value of REALTORS® and home ownership. The information researched, sourced, curated and produced during the contest is designed to have a long shelf life. It takes time for values to take root, perceptions to become reality and for NC REALTORS® to become synonymous with the real estate process. NC REALTORS® are committed to this campaign long after the contest announces the winner; we’re on stage until the final curtain is drawn.