NC REALTORS® is thrilled to announce Phyllis Furr St. Clair, NC REALTOR® and past president of Homes4NC, and her client, Edie Wilson of Charlotte, are the winners of The Smart Move™ contest. Edie’s entry was unanimously selected out of dozens of eligible entries by a neutral jury panel and was based on originality, creativity, storytelling, and demonstrating why working with an NC REALTOR® was a “smart move” for her. The prizes were awarded during a special ceremony at the NC REALTORS® 2016 Conference & Expo.
Edie Wilson won $7,500 towards home remodeling, Phyllis won $2,500, and the Charlotte Regional REALTOR® Association (CRRA) won $2,000. The prizes were funded by a grant awarded by the National Association of REALTORS®. Both Edie and Phyllis’ prizes included a three-day/two-night stay at The Greenbrier during the 2016 Conference & Expo.
NC REALTORS® formally launched the consumer campaign, The Smart Move™, on July 15, 2016. Designed to encourage utilizing NC REALTORS® in the buying and selling process, the campaign highlights the added value REALTORS® bring to consumers and local communities, reinforcing the idea that NC REALTORS® are The Smart Move™. The campaign also promotes home ownership and the positive impact it has on families, communities, and the economy.
The Smart Move™ contest, which was arguably the highlight of the campaign to date, ran from July 15-August 15, 2016. Consumers who bought or purchased a home in North Carolina within the past 24 months and worked with an NC REALTOR® were encouraged to share their “smart move” story for a chance to win cash prizes. Entries were submitted online and reviewed by a neutral jury panel, consisting of corporate and non-profit leaders from across the state, representing Homes4NC, Lennar Homes, and WKZL/WKRR-FM among others.