As REALTORS®, nothing is more important to us than our clients and communities. Their success is our success. We are their advocates, partners, advisors and neighbors. We are their NC REALTORS®.
Last year, the National Association of REALTORS® (NAR) mandated a new set of core standards for associations to meet, including an emphasis on consumer outreach. NC REALTORS® viewed this as an opportunity to rebrand and encourage our communities and clients to see us the same we view ourselves.
Whether a client is a first-time homebuyer or a downsizing empty nester, NC REALTORS® are The Smart Move™. Whether a business owner is opening her first bakery or expanding a Fortune 500 company, NC REALTORS® are The Smart Move™. Regardless of the real estate venture, NC REALTORS® have the professionalism, passion and know-how to help their clients make the best next step, whatever that may be.
Home ownership is also largely viewed as a smart move, and NC REALTORS® agree. Owning a home is good for the economy, it’s good for communities and it’s great for families.
And so, The Smart Move™ campaign was born. Funded in part by an NAR consumer outreach grant, campaign highlights include: new eye-catching creative; targeted messaging; robust social, digital and media relations strategies; multimedia content; grassroots consumer interviews and insight; and an exciting statewide contest.
The campaign is designed to inform and educate all audiences on the value of REALTORS® and home ownership. The information researched, sourced, curated and produced during the contest is designed to have a long shelf life. It takes time for values to take root, perceptions to become reality and for NC REALTORS® to become synonymous with the real estate process. NC REALTORS® are committed to this campaign long after the contest announces the winner; we’re on stage until the final curtain is drawn.