Contest will award $7,500 to one winning consumer for their “smart move” story

NC REALTORS® formally launches a new consumer campaign, The Smart Move™, on July 15, 2016. Designed to encourage utilizing NC REALTORS® in the buying and selling process, the campaign highlights the added value REALTORS® bring to consumers and local communities, reinforcing the idea that NC REALTORS® are The Smart Move™. The campaign also promotes home ownership and the positive impact it has on families, communities, and the economy.

A key component of the REALTOR® mission is to be advocates, partners, advisors, and neighbors for clients and their communities. REALTORS® believe clients’ success results in their success. With a revitalized focus on consumer outreach, as a result of new core standards mandated by the National Association of REALTORS® (NAR) for associations, the foundation for The Smart Move™ was born.

Funded in part by a consumer outreach grant awarded by NAR, campaign highlights include: new eye-catching creative; targeted messaging; informative content; robust social, digital, and media relations strategies; multimedia content; grassroots consumer interviews and insight; and an exciting statewide contest.

The Smart Move™ contest, which is arguably the highlight of the campaign, runs from July 15-August 15, 2016. Consumers who bought or purchased a home in North Carolina within the past 24 months and worked with an NC REALTOR® are encouraged to share their “smart move” story for a chance to win $7,500, which can be used towards a home remodeling project, and a weekend stay at The Greenbrier during NC REALTORS®’ annual Conference from September 9-11, 2016 . Additional monetary prizes are available for the winning consumer’s REALTOR® and the REALTOR®’s local association. Entries will be submitted online and reviewed by a neutral jury panel, consisting of corporate and non-profit leaders from across the state, representing Pearl Insurance, Homes4NC, Lennar Homes, and WKZL/WKRR-FM.

“We’re excited to launch The Smart Move™ campaign, as it highlights the added value REALTORS® bring to the real estate transaction,” stated Andrea Bushnell, Esq., CEO, NC REALTORS®. “This campaign celebrates NC REALTORS® who have innate qualities, an unrivaled knowledgebase, and a passion for really making a positive impact on the lives of their clients and local communities. Likewise, it rewards the successful partnership between NC REALTORS® and their clients.”

NC REALTORS® launches The Smart Move™ contest